Get found in AI, not just Google
More and more people ask ChatGPT or Perplexity before Google. We optimise your content so those engines cite you as the answer, without dropping classic SEO.
SEO isn't disappearing, it's expanding
Generative AI models cite sources when they answer. If your website isn't structured or authoritative enough, that source will be your competitor. GEO (Generative Engine Optimization) works to make it you instead.
- ✓ Content structured so AI understands and cites it.
- ✓ Brand presence and consistency across the sources models cite.
- ✓ Reinforced structured data (schema).
- ✓ Tracking of mentions and citations in AI answers.
How we do it
The same SEO rigour as always, applied to the new answer engines.
Citability audit
We review how your brand shows up today in ChatGPT, Perplexity and Google AI Overviews.
Optimised content
We rewrite and structure content so it becomes the source AI chooses to cite.
Authority and signals
We reinforce the signals (reviews, mentions, structured data) that feed these models.
Tracking
We monitor appearances and citations to measure real impact, month by month.
What is GEO?
Generative Engine Optimization: the evolution of SEO for answer engines.
Classic SEO
You compete for a spot on a results page. The user compares several websites and picks where to click.
GEO
You compete to be the source AI chooses to cite in its answer. The user no longer compares: they read what the model tells them about you (or your competitor).
GEO doesn't replace traditional SEO: it complements it. Well-structured content, with real authority and clear signals, ranks just as well on Google as in a ChatGPT or Perplexity answer. Working on both at once is what makes the difference.
Where we want your brand to show up
We optimise your content for the answer engines your audience is actually using.
What your GEO strategy includes
A concrete plan of work, not a vague promise about "being in AI".
Initial diagnosis
We ask ChatGPT, Perplexity and Gemini about your industry and see who gets cited today: you or your competitors.
Structure and format
Clear headings, direct answers and structured data (schema) so models understand your content without ambiguity.
Brand authority
Reviews, mentions and consistent presence across the sources these models consult to form an opinion about you.
Citation report
A periodic report of when, how and in what context each AI engine is citing you.
Frequently asked questions
No. Classic search engines still drive most of the traffic. GEO adds to SEO to also cover the searches people now make directly in ChatGPT, Perplexity or Gemini.
We periodically ask the models themselves about your industry and track when, how and how often they cite your brand versus your competitors.
It works best the more research people do before buying: professional services, health, technology or local businesses with a reputation to leverage. For other sectors, classic SEO remains the priority.
AI models refresh their sources less often than Google, so changes take a little longer to show: usually 2 to 4 months of consistent work.
No. We start from the content you already have and restructure it where needed. In most cases you don't need to rebuild the site, just its content and structure.