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Brand guidelines so that nothing is improvised

We bring together in a single document how your logo, colours, typography and applications are used, so your brand looks equally cared for no matter who's handling it.

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Open brand guidelines book with colour palette and typography Brand colour palette and typography on the table Corporate stationery applying the brand guidelines Brand moodboard with fabric swatches and colour palette Sketches and fabric swatches on the table Corporate identity cover on the studio's computer Full visual system: colours, typography and stationery Detail of colour palette and typography samples Work desk with a tablet and coffee Brand identity website on computer and tablet Full colour palette and typography samples Digital brand templates on mobile and tablet Brand stationery and business cards Phone and laptop in the office Laptop on the desk Team meeting in the room Desk with tablet and coffee, full view Brand application on tablet and phone Meeting room with brand applications

Consistency at every touchpoint

Without clear rules, everyone who touches your brand interprets it their own way: the logo gets distorted, the colours change, the typography doesn't match. Brand guidelines prevent that.

  • Correct and incorrect logo uses.
  • Official colour palette and typography.
  • Clear space and minimum sizes.
  • Application examples across stationery and digital.

What your brand guidelines include

A reference document for you, your team and any external supplier.

Logo

Versions, colour variations and incorrect uses to avoid.

Colour & typography

Exact colour codes and your brand's official fonts.

Tone of voice

How your brand speaks: what it says, what it doesn't, and in what tone.

Applications

Real examples on business cards, social media, email signature and more.

Shall we create your brand guidelines?

Tell us about your project and we'll prepare a tailored proposal, no commitment.

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