Everything to learn, in one place
Blog articles, downloadable resources and free tools: everything we've put together so you can learn digital marketing and web design at your own pace, at no cost.
Latest from the blog
SEO, web design, online stores, advertising, branding and automation, explained plainly.
Web accessibility audit: what it includes and how to read the report without getting lost
An accessibility audit combines automated and manual review to find real barriers against WCAG Level AA. Here's what it checks, how to prioritise the findings and why an automated scanner on its own isn't enough.
Analytics & ConversionLab data vs field data: why Lighthouse gives you one score and Search Console another
PageSpeed Insights says one thing and Search Console another, and neither is wrong. Here's what each one measures, when to use each type of data, and how to set a realistic target without chasing a perfect 100.
Content & BrandingA three-hour weekly marketing routine for small businesses short on time
Marketing done in bursts doesn't work. This routine of roughly three hours a week splits your time between content, messages and reviews, numbers and website improvements, and explains how to keep it going and what to stop doing.
Free resources to download
Checklists and PDF guides, ready to apply to your business today.
Google Business Profile Checklist
The steps, in order, to set up and optimise your Google listing: from claiming it to avoiding a suspension.
Get it freeGoogle Business Profile Workbook
A working document to plan categories, services, photos, reviews and posts before touching your real listing.
Get it freeThe Complete Guide to Google Business Profile
The full manual: how Google decides who shows up, how to optimise every field, and how to get and manage reviews.
Get it freeFree tools, no sign-up
Utilities that run entirely in your browser: nothing you type is ever sent to a server.
Technical SEO Auditor (Screaming Frog style)
Crawls your site like a search engine and flags missing or duplicate titles and meta descriptions, pages without an H1, broken links, redirects and non-indexable pages. Up to 300 pages per crawl.
Use tool301 Redirect Generator (.htaccess)
Creates 301/302 redirect rules for Apache and .htaccess: useful for migrations, URL changes, redesigns or fixing broken links.
Use toolWebsite Cost Calculator
Estimate the launch cost, monthly maintenance and 3-year total cost of ownership of your web project, based on its type, pages and features.
Use toolMarketing ROI Calculator
Calculate the estimated return on your investment in SEO, Google Ads, Meta Ads, email marketing or social media, based on your own numbers.
Use toolGoogle Review Link Generator
Generate the direct link so your customers can leave a review on your Google Business Profile in one click, with a QR code and ready-made WhatsApp, email and SMS messages.
Use toolWhatsApp Link Generator
Create your direct WhatsApp (wa.me) link with a pre-filled message so customers can chat with you in one click, complete with a live chat preview and QR code.
Use toolTechnical SEO guides
Different from the blog: in-depth manuals, very extensive, that don't go stale. For anyone who wants to understand the why, not just the what.
Crawling and indexing: the complete technical guide
How Googlebot and other crawlers decide which pages to visit, how often, and which ones make it into the index: crawl budget, robots.txt, sitemaps, server log analysis and the mistakes that waste the most crawl budget.
</>Technical GuideJavaScript and SEO: a technical rendering guide
Why JavaScript-generated content causes the most indexing problems, how Google's two-phase rendering actually works, and how to choose between SSR, SSG and hydration depending on the project.
</>Technical GuideCanonicalization and duplicate content: a technical guide
How to tell Google which is the "official" version of a page when several URLs share identical or near-identical content, and the configuration mistakes that confuse the canonicalization algorithm the most.